I don’t talk about cosmetics but the other day I was looking at my empty bottle of Eudermine and I couldn’t resist showing it to you. Eudermine was released in 1893 and it marked Shiseido’s move from pharmaceuticals to cosmetics. It is a Revitalising Lotion and according to Wikipedia it was formulated as a treatment to remove lead residue from skin as Japanese women used white lead based powder to create a porcelain effect in their makeup. Contrarily to its formula portfolio Eudermine is soft as silk and a real panacea for skin. With the slightest hint of extra stress in my life my skin breaks with read spots and dry spots. Eudermine normalizes every irregularity with its thick, gelatinous consistency. It doesn’t contain alcohol and leaves my skin feeling clean, cool and balanced. Since 1893 the formula has allegedly stayed the same but it has changed its packaging several times. The current bottle was designed in 1997 by Serge Lutens to celebrate more than 100 years in the market. It is a minimalistic red flacon with a small spherical cap. The name is written on the label using a very angular font very close to the one currently used for Serge Lutens L’Eau Serge Lutens and L’Eau Froide and Serge Lutens logo but in a symmetrically mirrored coupling of the letters that makes them look like Japanese ideograms. The bottle looks is an evolution of the Serge Lutens 50ml bottles and it shows the same disrespect to practicality as the bell bottles: the cap is a delicate sphere that just slips into the neck of the bottle. It is not a screw cap which means that you cannot travel with it! In its latest incarnation Eudermine is the perfect example of western marketing ideas transfused to Japan, dressed in Japanese simplicity, polished to perfection by the eclectic taste of Serge Lutens and recirculated to the west. The quality of the product is phenomenal. This bottle is simply too beautiful to be just a lotion!
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